Dimension analysis · Search
Engine distribution, country × engine, keyword intent, SERP CTR and movers, plus optional Bing enhancement.
Overview#
The Search dimension page (/dashboard/mkit/dimensions/search) aggregates sessions, engine distribution, keywords and SERP performance for search sources.
Data comes from GA4 (sessionSource classified into engines by host) and GSC (query, average position), with Bing as an optional enhancement.
Engine allowlist#
Engines are classified by a host allowlist; search sources that do not match fall into Others:
| Engine | host keyword |
|---|---|
| Bing | bing |
| Yahoo | yahoo |
| DuckDuckGo | duckduckgo |
| Yandex | yandex |
| Naver | naver |
| Baidu | baidu |
| Others | Every other search source |
Google subtypes are inferred from the referrer host prefix as Image / News / Video / Shopping / Organic.
Country × engine and intent#
The country × engine cross table shows session distribution per engine by country and is unlocked on Business.
Keyword intent uses four regex classes — transactional / navigational / commercial / informational — and anything unclassified is recorded as not_set.
SERP CTR and movers#
SERP CTR comes from the GSC average position and clicks/impressions; movers compare the current window with the previous one.
- Winners: new this period and performing well
- Losers: rank/clicks declining
- New: queries that appeared this period
- Lost: queries that disappeared this period
Bing enhancement#
Connecting Bing Webmaster unlocks the Bing enhancement module, showing:
- Keyword stats (GetKeywordStats)
- Inbound links (GetInboundLinks)
Plans and definitions#
Plan gating (locked on Free, available on Pro/Business):
| Plan | Window | Engines | Keywords |
|---|---|---|---|
| Free | locked | — | — |
| Pro | 28 days | Top 5 | 10 |
| Business | 90 days | Top 7 | 1000 + country × engine cross |