metricsKit Documentation
Guides for connecting Google Search Console, GA4, Google Tag Manager, AdSense, PageSpeed Insights, Bing Webmaster and your WordPress or Shopify site.
Getting started
Site platforms
WordPressWordPress overview: the tracking stack, recommended plugins and where to configure the ecommerce data layer.WordPress · GTM container configurationFull GTM setup for GTM4WP / EDD / WPForms / CF7: ecommerce events, forms, outbound clicks, affiliate clicks, scroll depth, file downloads.ShopifyShopify overview: customer events, Custom Pixels and the boundaries of the official Google & YouTube app.Shopify · GTM container configurationPushing the dataLayer from a Shopify Custom Pixel, the customer-events mapping table, and GTM's correct role on Shopify.
Search (SEO)
Crawl health & URL inspectionWhat the indexed count means, the three data sources, URL inspection quotas and reset rules, plus the robots.txt checker and generator.Keywords reportTracked keywords, position movers, 7/30-day windows and how this report differs from the Search dimension report.Dimension analysis · SearchEngine distribution, country × engine, keyword intent, SERP CTR and movers, plus optional Bing enhancement.Google Search Console (GSC)Connect GSC for search impressions, clicks, CTR, rankings and URL index inspection.Bing Webmaster ToolsOptional second-engine enhancement: Bing keywords, rank & traffic, crawl stats and inbound links.
Analytics
Data latency & metric definitionsLatency per source, metric definitions, quotas and limits, and why your numbers may differ from other tools.Realtime monitoringThe 30-minute window, 60-second polling and caching, what each card measures, plan limits, and what happens when GA4 is unavailable.Conversion tracking reportThe page layout, how conversion totals and rates are defined, each event's measurement rules, the fixed 28-day window and plan limits.Affiliate trackingWhat affiliate tracking does, the three pattern types and validation rules, default seeds, detection priority, and the URL tester.Ecommerce attribution reportRead the ecommerce attribution report: six KPI formulas, the funnel, breakdowns, estimated search attribution and plan limits.Dimension analysisBreak traffic down by seven channel types: search, social, AI, direct, referral, email and ads.Dimension analysis · SocialSession quality across 13 social platforms, platform conversion-rate comparison and viral-event detection.AI trafficReferral traffic from 15 AI hosts, quality comparison and the Bing Copilot module — host-level sources only.AI Q&A (BETA)Ask your data in natural language: which models, what it can query, and its limits — plus BETA notes.Google Analytics 4 (GA4)Connect GA4 for sessions, users, engagement and traffic-channel data.
Tag management
Google Tag Manager (GTM)Connect your GTM container (read-only) to check the configuration and generate the import file for ecommerce, form, outbound, scroll and download tracking.GTM console guideA walkthrough of the Google Tag Manager console: Workspace (tags/triggers/variables), Versions (publish/rollback), Admin (container/users/install/import) and exactly what metricsKit needs you to set.
Monetization
Performance
Edge comparison (Cloudflare)Place Cloudflare edge data beside GA4 and GSC to estimate bot share and review cache and threat blocking.Bot trafficBot request share, top user-agents and detection on the Cloudflare edge — based on UA regex, not botScore.PageSpeed InsightsAlways-on with no setup: performance score, lab metrics, real-user field data and opportunities.
Reference
API keys & API accessCreate and revoke API keys, how authentication works, the scope allow-list, rate limiting and what the API exposes.MCP serverThe metricsKit MCP server: supported clients, the real tool list, client configuration, plan gating, and the current connection status.Sharing & public pagesTwo sharing modes — share links and public site pages — their APIs and fields, the current data status, and security notes.Plans & feature gatingThe Free / Pro / Business tiers, per-feature gating and data windows, plus the note that displayed prices and the backend billing config disagree.Overview & visitors metricsThe overview page cards and their definitions, the visitors realtime capsule, and how they differ from the mKit reports.Data sources overviewWhat the data sources page does, the connection matrix for every source, what each state means, and the actions available.FAQ & troubleshootingCentral troubleshooting for connections, data, GTM, plans and error codes: symptom → cause → action.